Cow & Gate: Love Don’t Judge

According to C&G research, over half of UK parents feel judged every week – and this pressure has only intensified during lockdown. The ‘Love Don’t Judge’ campaign was created to confront this and drive conversation, by reminding parents that there’s only one way to bring up your baby – your way. Featuring six real families with real judgement stories, we produced a 60s spot and cutdowns, plus a suite of longer format films – each focusing on a different family sharing the judgements they have faced along with their advice on how to cope.